she’s alive. and she’s here to stay.
the custom. well thought thru. overly-analyzed. 15-month along. new, andria lindquist.
i’ve been running off a generic template AndriaLindquist.com and basically a paint logo for my entire career. how anyone hired me off my previous stuff, i dont even know. i started this process over 2 years ago actually. and then came across Bre via recommendation and fell in love instantly. i couldnt tear myself away from her perfect blog. i knew she was my gal.
my main goals/ideas in a re-brand
extremely custom. no stone un-turned. // do not do what others are doing // clean, use white as a color. // even color palette, of nuetrals. // generally unisex in feel // easily direct readers to shoots-work i want them to see // affectively organize and display my love of travel, and prevent travel work from being buried = custom travel map! (one of my very very favorite ideas i had) // inject my personality // be badass
so off we went! official branding andria lindquist was a go!
BRE // my designer
this process was not short. I was totally impressed with Bre and her process. she kept me in line. she had questionaires and documents, basically anything and everything i never would have thought about. thoughts on color and type and textures and feel. about brand identity, my business adjectives. she runs a real well oiled machine, and working with her was everything you could want.
i feel like the experience with something so artistic and from the ground up, could feel so out of order, not organized. where do we even start!? but not with bre, she really has every step down and I felt incredibly in step thru out the process. and to me, that was extremely important!
THINGS NOT TO MISS! in my new site. // this is my blog, you can go to my new SITE here.
< up there, lool in the right corner, the thing “i’m currently loving” box! dont you love it. (my new nameplate necklace, yet to arrive!)
< my virtual travel diary! see where i’ve been in the world, and the photos that go with it!
< the fun drop down FAQ page. now all my clients can see heaps of info and questions typically asked.
< the For Photographers section! woo! all my gear, my perspective on things, tips, link to a video on how i edit!
< the billion of galleries! this was very very important. i have so much work, and it gets lost hella fast in the blog. so i wanted a badass gallery system that i could point you in the right direction. my favorite thing is, its not just galleries! its a blurb on the shoot, and 3′ish descriptor words! to make it more exciting and give you more of an eye into the shoot.
< i now have a commerical section too. yay! (you’ll see some work there i’ve never posted!)
my original board of the feel/aesthetic for my branding.
ZOE // coder and back end gal
zoe and bre work together often, and when Bre gave me the breakdown of beg, intermediate and expert….i knew i wanted to go with the best of the best. enter, Zoe. she created a totally custom back end thru wordpress for me. I uploaded all the content to my site, but she made it extremely easy and accessible. and was totally there on call for me as i had a zillion questions about how to do this and that with my end of things.
one of my favorite ideas was my custom travel map, my online diary of where i’ve been. just like the one in my living room. i knew i needed someone very experienced to be able to pull this off for me. the end result, i love. front end is great. but the back end is awesome, just type and click and drag and i have a new point on my map!
i was 1000% happy with Zoe and her work, process and organization along the way. // you have no idea how important an legit developer is until you have a bad one, this is not something i’d recommend skimping on. well, neither are.
// looking for a designer/coder? //
i know that this process is a huge one, i do. and that often means spending bucks to get there. really, you gotta go with where you’re at and what makes sense financially. I wanted to do everything extremely custom and have 100% confidence (after my original designer pulled the wool over my eyes for a year he was making my site, took my money and moved to brooklyn, never to be heard from again!…that was fun!) so it was VERY important that i felt the person making my site was LEGIT and RELIABLE. Bre and Zoe were just that.
< do your effing research. read their blog, see their work, go to those sites, make sure you like the function/content they created.
< get word of mouth from other people in your industry. who have they had a good experience with? that says it so much!
< get a gut feeling from their communication, pricing guides, online presence. (this was the sole thing that sold me on Bre, she has her shit together) if they dont have well put together communication and online documents, i totally feel like that translates into their work. they do this for a living, their site and shit should be tip top.
< sign a contract!
< if you are choosing to go with someone less established than i did, make sure you are DIRECT and get a damn CONTRACT in place. talk thru details and what-ifs. you are only hurting yourself if you dont do the due diligence on this! trust me.
< GO FOR THE EFFING BEST that you absolutely can afford. your branding and online aesthetic is SO important to how you’re perceived as a artist/business. if you’ve been in the business for years, and have a strong brand identity……it should show. it should be custom. it should be YOU.
so that is it folks. the new and here to stay Andria Lindquist. blog and website, logo, branding. the whole schpeel. i am currently working on physical branding and what my clients will receive, so stay tuned for that in the next weeks, I’m looking forward to sharing those details and research!
go on, take a look around. click thru everything. and make sure to visit my favorite thing, the TRAVEL MAP!
here’s a look at my HOMEPAGE of my website…..go check the whole thing out.
It’s alive!! i literally feel like i just birthed a baby.
now dont crash my site!